Your success as an Amazon seller depends on winning the Buy Box, which is where over 85% of sales take place. To do that, you need to know what it is, and understand how Amazon decides which products feature in it.

Your success as an Amazon seller depends on winning the Buy Box, which is where over 85% of sales take place. To do that, you need to know what it is, and understand how Amazon decides which products feature in it.
Now that you’re getting to grips with selling on Amazon, it’s vital to understand how ownership of the Amazon Buy Box is shared and how it impacts your sales.
The equation is simple. High level eCommerce support equals happy customers and that means more sales on Amazon.