As an Amazon seller, you never want to get negative feedback. It looks bad, it deters buyers and it impacts on your ability to win the Amazon Buy Box. It’s not all bad news though, you can ask Amazon to remove negative feedback if it doesn’t abide by their rules.
Positive reviews can increase your sales on eBay and Amazon. Conversely, negative reviews can damage your reputation and reduce your sales if not managed correctly. There’s a high level of consistency in the steps to resolve negative feedback on eBay and Amazon.