The journey of a 21st century online shopper from their initial research to viewing and then purchasing a product is complex and difficult to predict. Before making a purchase, a consumer is likely to zig-zag across multiple shopping channels and platforms – from Amazon to eBay, via ecommerce stores and Facebook, using a desktop computer, …
Amazon is an ecommerce giant. It’s a platform that offers colossal reach, and importantly, massive potential for UK Amazon sellers to reach a vast audience in Europe by utilising the opportunity to sell across six countries. Selling on Amazon Europe is big business. Yet many UK Amazon sellers only sell on just one of the …
‘Knowing your numbers’ has never been more critical. Whether you are an Amazon or eBay seller, whether you have a Shopify store, or you sell across many platforms, keeping a handle on your metrics is vital if you want to go the full distance and achieve success. Becoming a successful ecommerce seller is not going …
Choosing an ecommerce platform for your business can be tricky. There’s so much choice out there and comparing features such as templates, looking at benefits and pricing can be overwhelming. Two of the big names in the ecommerce arena are BigCommerce and Shopify. Both are browser-based (no software) website builders that enable you to sell physical …
Counterfeit products and dishonest sellers will unfortunately always be prevalent across ecommerce marketplaces, even on big players like Amazon. There will always be people trying to rip off other brands products to make a profit, but luckily, Amazon is dedicated to putting necessary and proactive measures in place to combat this. Amazon stepped up their …
Last year, Amazon announced that Cyber Monday was the biggest day in the marketplace’s shopping history, beating Black Friday to top spot. Let’s explore the rise of Cyber Monday along with some advice to help you to make the most of this year’s shopping event.
sellers of every size are gearing up for the holiday season. As a Christmas gift to online sellers, we’ve pulled together festive information on everything from the Amazon holiday return policy to the best products to sell on eBay.
We are all used to Amazon making changes to its policies and guidelines. Generally, it is pretty good at communicating those changes to its loyal buyers and sellers in good time. The problems occur when, despite being in possession of information relating to new rules, Amazon sellers struggle to comply! It’s only fair that Amazon …