How to leverage social ecommerce for your mulit-channel business As Bob Dylan once wrote, “you better start swimmin’, Or you’ll sink like a stone, For the times they are a-changin‘”. This has never been more true in the world of eCommerce. Less than 10 years ago you would have received a blank stare from someone if you …
Marketing
Preparing to sell abroad online
If you’re not selling abroad online, now’s the time to start. Right now the home market is less than perfect, so branching out into other marketplaces is a good way to expand your business. It doesn’t matter which marketplace you are looking into joining – there are a few things you need to consider beforehand.
The one thing you need to know in any SaaS business: every sale is a team effort
Every sale is a team effort and every business is a team. The modern sales and marketing process is all about collaboration. Marketing generates leads for sales, who work to convert them into clients, so it is essential to nurture collaborative company teams.