Kick your Amazon sales into overdrive on Black Friday 2016
Black Friday guide

Kick your Amazon sales into overdrive on Black Friday 2016

Black Friday sales on Amazon are growing every year. But are you taking full advantage? How much do you know about sales event trends on Amazon? Do you just offer a discount on your usual prices? Or are there data-driven insights you can take from past sales events to help you sell more? We have published insightful …

Amazon’s hottest sellers in May 2016

Amazon’s hottest sellers in May 2016

Do you regularly check the Best Sellers section on Amazon to see what’s trending on the world’s leading marketplace? If not, you should. Amazon’s hottest sellers in May threw up some interesting products that you could easily sell. Although the list is updated on an hourly basis, we’ve been checking out Amazon US and UK …

What we learned at RBTE 2016
rbte

What we learned at RBTE 2016

We had the pleasure of attending the Retail Business Technology Expo 2016, one of Europe’s largest retail events. The RBTE had all retail angles covered – with payments, lighting, store design, security, online and brick-and-mortar all represented. The London Olympia was packed with a variety of engaged companies, from innovative startups and bespoke solutions providers …

Lessons from Prosper Show 2016: Embrace change Bowie-style

Lessons from Prosper Show 2016: Embrace change Bowie-style

“Ch-ch-ch-changes”, sings David Bowie through my headphones as I gaze out at Salt Lake City’s nearby mountains from my Delta Airlines seat at however-many-thousand feet. As I begin my journey home from Utah’s state capital and reflect on a hectic two days attending the Prosper Show, a conference for Amazon sellers, the words of the …

6 Super Bowl social marketing tricks used by eCommerce giants

6 Super Bowl social marketing tricks used by eCommerce giants

Not an American football fan? The Super Bowl can still be your favourite event of the year. Why? Because it’s more than a sporting event – it’s a high-budget ads and marketing entertainment fest. You don’t need to be selling football jerseys or making the world’s most expensive TV ads to get in on the …

mCommerce – the word that goes viral in 2016

mCommerce – the word that goes viral in 2016

If it wasn’t apparent before 2015, it’s now as clear as a slap in the face – mobile has changed eCommerce permanently. Over half of consumers in the US are now using mobile for shopping and that figure will undoubtedly grow again this year. This is forcing retailers to evolve their businesses to support and leverage …