Loyalty cards broke my wallet. My favourite leather wallet blew out under the pressure of these credit card lookalikes, so I decided to take a more prudent look at where my loyalties truly lie. The result? My five-minute wallet audit led to me finding a new home for six loyalty cards – the bin. I …
In the early days of the internet, we encountered some woeful experiences with customer support interactions over email. The shock of new technology turned customer experience on its head and the quality of interactions plummeted for a few years. Luckily this is no longer the case. For most savvy businesses, technology is rejuvenating customer experience. …