No matter how well you run your ecommerce business, you can’t please everybody. The occasional customer complaint is almost inevitable for online sellers, especially if you’re selling a high volume of products. That doesn’t mean you should treat customer complaints as unavoidable. There are several important steps to take that can stop customer complaints before …
Lighting Supply Group has made a success out of selling one of the most breakable items on the market – light bulbs. Founded by two experienced electricians, Lighting Supply Group is the lighting shop by electricians, for electricians. They started selling out of a shop in upstate New York, and it was going well – …
In the early days of the internet, we encountered some woeful experiences with customer support interactions over email. The shock of new technology turned customer experience on its head and the quality of interactions plummeted for a few years. Luckily this is no longer the case. For most savvy businesses, technology is rejuvenating customer experience. …