We had the pleasure of attending the Retail Business Technology Expo 2016, one of Europe’s largest retail events. The RBTE had all retail angles covered – with payments, lighting, store design, security, online and brick-and-mortar all represented. The London Olympia was packed with a variety of engaged companies, from innovative startups and bespoke solutions providers …
Events
Lessons from Prosper Show 2016: Embrace change Bowie-style
“Ch-ch-ch-changes”, sings David Bowie through my headphones as I gaze out at Salt Lake City’s nearby mountains from my Delta Airlines seat at however-many-thousand feet. As I begin my journey home from Utah’s state capital and reflect on a hectic two days attending the Prosper Show, a conference for Amazon sellers, the words of the …
6 Super Bowl social marketing tricks used by eCommerce giants
Not an American football fan? The Super Bowl can still be your favourite event of the year. Why? Because it’s more than a sporting event – it’s a high-budget ads and marketing entertainment fest. You don’t need to be selling football jerseys or making the world’s most expensive TV ads to get in on the …